We believe good storytelling starts long before production.
Narrative direction, photography and film for brands that need to make something important clear.
Berlin/Madrid
HOW WE WORK
From first brief to final delivery, one senior-led team.
We can enter at any stage
Come to us with an approved concept, a detailed brief or simply something your business needs to communicate. We identify what is already clear, what still needs to be developed and where La Sal can add the most value.
The right idea, format and scale
We translate the communication need into a clear creative and production plan. Together, we define the visual direction, the most useful formats and the scope the project actually requires.
Senior led, with the right specialists
Claire and Borja lead the project directly, bringing photography and film under the same direction. When additional expertise is needed, we build a trusted team around the production—without adding unnecessary layers.
Every piece has a clear purpose
We consider from the beginning where the work needs to live: web, social media, campaigns, sales materials or events. This allows the main production and its supporting pieces to be planned as one useful, coherent body of work.
About us
We are Claire and Borja, the team behind La Sal an independent photography and film studio based in Berlin.
We have worked together for more than nine years, combining clear creative direction with a direct, human way of working. We lead every project ourselves, from the first conversation to final delivery, building the right team around it when needed.
For us, strong visual work begins with understanding what matters. We listen carefully, shape the right approach and produce work that feels considered, honest and refined.
We work with brands and agencies that value clarity, craft and close collaboration.
And...We work in English, German and Spanish.
